Common Herefish Campaigns
You’ve got tens or hundreds of thousands of candidates in your database; many of them are probably great and looking for a job right now! The goal of this campaign is to find them and nurture a relationship with the ones who aren’t looking yet. This is often a message every 3-4 weeks with information that will help them in their current career while also highlighting your opportunities. The content could be career advice, industry news or other content that this audience might be find value in. The same concepts would apply to re-engaging your contacts.
If you are regularly communicating to your candidate pool, you’ll probably want to identify and communicate differently to those that are potentially job seekers. The goal is for a recruiter to easily find this job seeker or for them to easily find the right job. Once a candidate clicks on a job in an email or on your website, that is usually a reliable trigger that they could be a job seeker. This campaign usually starts with a notification to the Recruiter to take a look at the candidate. A few hours after the candidate views the job you might send a personal message from a recruiter and then 3-5 weekly emails that are more job focused.
Onboarding and Consultant engagement
Current consultants are one of the most important relationships for a staffing firm to nurture. You want to ensure they have a great experience getting started in their new role and that their recruiter maintains regular communication throughout the process. This campaign generally starts about a week before their start date and continues throughout the assignment. It starts off with key information about working with your company then evolves into a regular communication stream to get their feedback and build the relationship.
Your current consultants are usually your next best hire. When their contract is coming to an end, you want to make sure their recruiter is aware and the consultant hears from you long before one of your competitors reaches them. This campaign usually starts 4-6 weeks before their estimated end date with a notification to the recruiter to follow up. From there your recruiter can take over, but if that doesn’t happen or you’d prefer it to be automated, you might want to send weekly messages that are more job focused or help connect the candidate and recruiter.
Top talent / Hot Lead follow up
Every recruiter and sales person has a hot list of people they’d really like to work with. This may be previous consultants or customers, leads where the timing wasn’t exactly right or just someone who is just plain awesome. Ideally you’d maintain regular communication with these people, but sometimes things get in the way of that. This campaign is meant to automate personal messages to this group on a regular basis, usually every 6-8 weeks. This is often a combination of personal emails and follow up reminders that are paused if a recruiter or salesperson does make contact.
New Applicant / New Lead
Ideally, every candidate who applies to a job and every lead that comes into your database is reviewed and contacted (or marked as unqualified); however, that's not always the case. Automating that process will help to ensure that it is and that everyone who deals with your company has a consistent experience. This campaign often starts with an immediate response to confirm that you received their information and an alert to your employee. If they aren’t contacted within 3-4 days, this campaign would start to send regular messages. For candidates that might be job hunting advice and your latest openings. For contacts it would likely be information about your firm and hiring resources.
Everyone knows the best hires come from referrals, but the best outcomes come when offers for referrals are well timed and consistent. This is often an element of a successful onboarding campaign, but it should extend beyond your consultant’s current assignment. Similar to a re-engagement campaign, the messaging would ideally include more than just a request to refer, providing the recipient with other valuable information will help to ensure your emails keep getting opened.